$102.4 bln spent on advertising in Q1-Q3 of 2004, online ads grow 25.8%

Buoyed by the election and Summer Olympics ads, advertising spending rose 10.3% to $102.4 bln in Q1-Q3 2004 YTY, according to TNS Media Intelligence/CMR. Among media categories, spending for Internet advertising increased by 25.8%, followed by outdoor, up 17.6%, and nationally syndicated television, up 17.3%. Spending fell in only one of 17 categories, radio spot advertising, which declined 2.6%. The largest spender in the first nine months was Procter & Gamble, at $2.1 bln, up 6.7% from Q1-Q3 2003.