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13% of online retailers think their customer databases are accurate

Only 13% of retailers say their customer databases are 100% accurate and complete, even though 63% of retailers say maintaining up-to-date data is important to enhancing customer satisfaction, study by Dynamic Markets for QAS says.

Only 13% of retailers say their customer databases are 100% accurate and complete, even though 63% of retailers say maintaining up-to-date data is important to enhancing customer satisfaction, study by Dynamic Markets for QAS says.