QVC had the highest conversion rate, 16.3%, in February 2005, according to Nielsen//NetRatings. Land's End was #2 with a 14.8% conversion rate. Sportsmanguide.com was #3 with 13.5%. FTC.com, and LLbean.com tied up for #4 and #5 with conversion rate of 13.4%. Amazon was #6 with a rate of 12.8%, followed by Coldwater Creek with 12.7%. eBay drew a conversion rate of 12.3%. Yahoo! Shopping was #9 on the list with a 12.1% conversion rate. Proflowers.com was #10 with a conversion rate of 11.8%.