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22% of young US women watch network TV Web videos

Video streams at broadcast network TV Web sites were nearly two times more likely to be viewed by women age 18-34 than men, who accounted for 22% and 12% of streams, respectively. For the top four Consumer Generated Media Web sites, streams were two and a half times more likely to be viewed by men [...]

Video streams at broadcast network TV Web sites were nearly two times more likely to be viewed by women age 18-34 than men, who accounted for 22% and 12% of streams, respectively. For the top four Consumer Generated Media Web sites, streams were two and a half times more likely to be viewed by men 18-34 than women, who accounted for 27% and 11% of streams, respectively.

Demographics Network TV Web sites Other video Web sites
Women 18-34 22% 11%
Men 18-34 12% 27%
Source: Nielsen Online