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27% buy portable media players looking for more features

73% of those buying the new generation of portable media players are tech-savvy knowledgeable pioneers, research from Parks Associates shows. The rest describe themselves as feature-driven value hunters.

73% of those buying the new generation of portable media players are tech-savvy knowledgeable pioneers, research from Parks Associates shows. The rest describe themselves as feature-driven value hunters. The tech-savvy crowd is 52% male, while the feature-driven hunters are 70% female.

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