27% of online shoppers use comparison shopping engines, 48% use search engines

AOL survey found that 27% of online shoppers described themselves as comparison shoppers or researchers, up from 23% in 2004, and that 48% are using search tools, up from 42%.

AOL survey found that 27% of online shoppers described themselves as comparison shoppers or researchers, up from 23% in 2004, and that 48% are using search tools, up from 42%.