28% of Google searches are for product name

By ZDNet Editors for IT Facts | October 1, 2004 | Topic: Google

SearchEngineLowdown quotes Google executives on some information regarding world's most popular search engine. 28% of Google searches are for a product name, 9% are for a brand name and 5% are searches for a company name. Brand keywords also have a 8x higher ROI than generic keywords.

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