30% of consumer magazine Web sites offer RSS

A report by International Federation of the Periodical Press reveals interesting facts about online properties of consumer magazines. 66% of such sites report that they have Web-only advertisers, up from 53% in 2003. 77% offer marketers print/Web packages, up from 65% in 2003. Additionally, 20% of respondents say they offer marketers contextual advertising. 54% reported that they were profitable, while 18% said they were breaking even and 17% reported losses. 31% said they optimized their sites for search engine crawlers. 30% use RSS feeds.