33% used a search engine to find the best online store

Online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site. In selecting sites on which to shop, 33% used a search engine or just surfed around to find the best online store. 25% relied on personal recommendations, according to Nielsen.

Online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site. In selecting sites on which to shop, 33% used a search engine or just surfed around to find the best online store. 25% relied on personal recommendations, according to Nielsen.