68 million Americans - or 34% of all adult Americans - have access to high-speed Internet connections either at home or on the job. 48 million Americans - or 24% of all adult Americans - have high-speed access at home. Home broadband adoption is up 60% since March 2003, with half of that growth since November 2003. A surge in subscription to DSL high-speed Internet connections, which has more than doubled since March 2003, is largely behind the growth in broadband at home. DSL now has a 42% share of the home broadband market, up from 28% in March 2003. For the first time, more than half (52%) of a key demographic group - college educated people age 35 and younger - has broadband connections at home. Only 10% of rural Americans go online from home with high-speed connections, about one-third the rate for non-rural Americans.