35% of online buyers don't buy because of surprise costs

WebTrends reports that 35% of US adults who have researched or purchased a product online say that surprise costs would lead them to abandon a purchase online. Another 30% say they would not like when a site asks for too much information in order for them to make a purchase.

WebTrends reports that 35% of US adults who have researched or purchased a product online say that surprise costs would lead them to abandon a purchase online. Another 30% say they would not like when a site asks for too much information in order for them to make a purchase. Indeed security has been an issue for online shoppers in the US for quite a while. Over 60% of respondents told Ipsos and the BSA that they are concerned their information will be stolen or sold to a third party if supplied online.