36% of online ad spending goes to search engines

The online advertising and search markets are growing rapidly; of the $260 billion in total US advertising spend in 2004, less than $10 billion, or 4%, is online, with an expected annual growth rate of 13%. Search is now 36% of US online advertising and expected to grow 24% per year over the next five years, Merrill Lynch Equity Research claims.

The online advertising and search markets are growing rapidly; of the $260 billion in total US advertising spend in 2004, less than $10 billion, or 4%, is online, with an expected annual growth rate of 13%. Search is now 36% of US online advertising and expected to grow 24% per year over the next five years, Merrill Lynch Equity Research claims.