37% of US consumers own a portable MP3 player

37% of consumers own an iPod or other brand of portable MP3 player, up from 30% in 2007 and more than two-and-a-half times the proportion in 2005 (14%). 73% of those ages 12-17 own a digital audio player, according to Edison Media Research.

37% of consumers own an iPod or other brand of portable MP3 player, up from 30% in 2007 and more than two-and-a-half times the proportion in 2005 (14%). 73% of those ages 12-17 own a digital audio player, according to Edison Media Research.