39% consider TV and 32% consider e-mail the most effective advertising medium

Research conducted by IPT in August and September 2004 indicates that consumers are showing a more favorable opinion of e-mail marketing compared to TV advertising. When asked to pick the most effective marketing communication channel, 32% of consumers say e-mail, not far behind the 39% that choose television.

Research conducted by IPT in August and September 2004 indicates that consumers are showing a more favorable opinion of e-mail marketing compared to TV advertising. When asked to pick the most effective marketing communication channel, 32% of consumers say e-mail, not far behind the 39% that choose television.