39% of gift card buyers buy them online

The proportion of consumers who purchased gift cards online in 2004 grew 50% over 2003, to 9% of gift card buyers from 6%, First Data Corp says. 39% of respondents intending to buy gift cards in 2005 will buy them online.

The proportion of consumers who purchased gift cards online in 2004 grew 50% over 2003, to 9% of gift card buyers from 6%, First Data Corp says. 39% of respondents intending to buy gift cards in 2005 will buy them online.

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