By 2012, Research & Markets forecasts that 90% of US households will have access to broadband, with 94% of these individuals watching online video—this is up from an estimated 77.8% of broadband users in 2008 watching online video. Worldwide online video revenue is expected to eclipse $4.5 bln by 2012. By 2012, 39% of adults in the US are expected to have purchased or rented online video. 42.8% of US respondents to this survey still favor physical discs with packaging when purchasing movies. By 2012, the company anticipates the online video market to eclipse $4.5 bln, growing from $1.2 bln (CAGR of 39%) in 2007.