YOU are expected to invest $34.89 in the luck o’ the Irish tomorrow, St. Patrick’s Day.
“With St. Patrick’s Day falling on a Saturday this year, Americans will be in the mood to celebrate,” so predicts Tracy Mullin, President, National Retail Federation (NRF).
The NRF St. Patrick's Consumer Intentions and Actions Survey polled 9,027 consumers:
This year, nearly one-third (30.5%) of consumers stated they planned to celebrate St. Patrick’s Day by attending a party at their favorite restaurant or bar. However, another third of consumers prefer a quiet evening at home, with 33.9 percent staying in to make a special dinner. Though the most popular way consumers plan to celebrate is simply by wearing green (82.6%), some consumers are going all out: nearly 17.0 percent of consumers will attend a private party and 22.2 percent will decorate their home or office.
Bottom consumer line? Nearly $4 billion will be spent on St. Patrick’s Day 2007.