Tech
40% of US households will have DVRs by 2009
Accenture says TV ad revenues will grow about 3% annually through 2009. 40% of US homes will have digital video recorders by 2009.
Accenture says TV ad revenues will grow about 3% annually through 2009. 40% of US homes will have digital video recorders by 2009. About 8% have DVRs now. The analysis concludes that consumers will skip about 22% of all TV ads in five years, versus 2% currently.