41% of MP3 player owners in the US are not willing to spend more than $10 per month for a music service subscription. With comparable service costs presented in local currencies, 62% in the UK cap their interest at this amount, with 49% in France, 52% in Germany, and 56% in China expressing similar price inhibitions. Furthermore, on average, one-third of the MP3 player owners across these five nations believe these music services should be free. Given these findings, the entry of low-cost services such as Yahoo! Music could reshape the marketplace. Currently in the US, portable music subscriptions from companies including Napster or Rhapsody cost $14.95 per month, Parks Associates reports.
Web Summit 2018