Heavy buyers spent nearly $250 on average in 2005 on CDs. These core music consumers, who represent 41% of music revenue from CD purchases, remain passionate about collecting physical music from their favorite artists, whether on CD, or on CD/DVD and DualDisc formats that also offer video content. They're also learning about music from sources other than traditional radio, including video games, TV shows and movies. A majority (54%) said they felt music was an excellent or very good value, which compares favorably to their views of the value of DVDs (58%). A growing number of music buyers of all ages now patronize mass merchants and stores where they can also buy DVDs, consumer goods, health and beauty aids, and other products.