42% of rural customers get their TV through satellite, 37% through cable

Leightman Research says rural areas nationwide now have more Direct Broadcast Satellite (DBS) subscribers than cable subscribers. DBS now accounts for over 25 million subscribers nationwide.

Leightman Research says rural areas nationwide now have more Direct Broadcast Satellite (DBS) subscribers than cable subscribers. DBS now accounts for over 25 million subscribers nationwide. 42% of individuals who define themselves as living in a rural area report that they subscribe only to DBS vs. 38% in 2004, 37% to cable only, equal to 2004, 2% to both cable and DBS. While DBS has made recent gains in urban and suburban areas, cable still has nearly a 4:1 subscriber advantage in these areas. 63% report that they subscribe only to cable vs. 65% in 2004; 17% to DBS-only vs. 13% in 2004; 2% to both cable and DBS.