43% of Internet users change their online behavior due to identity theft fears

75% of respondents to Opinion Research survey are taking measures to protect their data and personal information when they are online because they are afraid of identity theft (43%), loss of money (24%) and harm to how well they score with US credit agencies (13%). 70% of respondents will only use Internet shopping sites that display a security protection seal, while 64% will not conduct online transactions on a shared computer, the survey found. 50% of users don't use public wireless networks, such as hotspots in airports or coffee shops, 38% don't bank online and 37% will not use credit card information online.