44% of November e-commerce belongs to rural America

Consumers living in rural America were responsible for about 44% of traffic to online shopping and classifieds sites in November 2004, according to Hitwise. Urban Americans accounted 15% of e-commerce traffic, suburbanites made up about 24%, and small city dwellers made up about 16% of all traffic.

Consumers living in rural America were responsible for about 44% of traffic to online shopping and classifieds sites in November 2004, according to Hitwise. Urban Americans accounted 15% of e-commerce traffic, suburbanites made up about 24%, and small city dwellers made up about 16% of all traffic.