46% of HDTV buyers want better picture quality

HDTV penetration is strongest among broadband (37%) and digital cable (35%) households. 46% of those who own an HDTV set, purchased it because of the better picture quality, 23% did so because of the need for a new TV, according to CTAM. 8% respondents reported purchasing an HDTV set because of the upcoming digital [...]

HDTV penetration is strongest among broadband (37%) and digital cable (35%) households. 46% of those who own an HDTV set, purchased it because of the better picture quality, 23% did so because of the need for a new TV, according to CTAM. 8% respondents reported purchasing an HDTV set because of the upcoming digital transition.