Business
46% of travel buyers were influenced by Web sites
MediaPost quotes the DoubleClick study on Web sites influencing purchasing decisions. 46% of respondents claimed travel Web sites had influence on their travel buying, 10% were influenced by online marketing, and 3% of travel purchasers were influenced by TV ads.
MediaPost quotes the DoubleClick study on Web sites influencing purchasing decisions. 46% of respondents claimed travel Web sites had influence on their travel buying, 10% were influenced by online marketing, and 3% of travel purchasers were influenced by TV ads.