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54% research products online, but only 35% actually buy online

Faulkner Focus and Ipsos-Insight looked at nearly 1,200 Internet users between the ages of 18 and 49, who said they read their local newspaper in hard copy at least three times a week. 54% said they went online for information about purchases.

Faulkner Focus and Ipsos-Insight looked at nearly 1,200 Internet users between the ages of 18 and 49, who said they read their local newspaper in hard copy at least three times a week. 54% said they went online for information about purchases. Of those people, 36% bought some products online and some offline, 35% only bought offline, and 29% only purchased online.