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57% of online shoppers abandon carts when facing shipping charges

A majority of cart abandoners (57%) said they left products in shopping carts because they didn't want to pay for shipping charges, Forrester Research found. 48% said they didn't complete the purchase online because the total cost (product costs, shipping, handling or taxes) was more than expected.

A majority of cart abandoners (57%) said they left products in shopping carts because they didn't want to pay for shipping charges, Forrester Research found. 48% said they didn't complete the purchase online because the total cost (product costs, shipping, handling or taxes) was more than expected. 41% of cart abandoners leaving items they were researching or holding to purchase later.