57% of travelers prefer third-party sites to hotel sites

According to Forrester Research, the percentage of travelers who prepaid for their hotel bookings at third-party sites went up to 57% from 33% in 2003. But the survey found that while hotel companies have brought down prices compared with last year, consumers still think that better deals can be found on third-party sites.

According to Forrester Research, the percentage of travelers who prepaid for their hotel bookings at third-party sites went up to 57% from 33% in 2003. But the survey found that while hotel companies have brought down prices compared with last year, consumers still think that better deals can be found on third-party sites.