59% of advertisers will boost ad spending in 2005

59% of advertisers expect to boost their ad spending in 2005. 61% had such plans coming into 2004, according to Merrill Lynch.

59% of advertisers expect to boost their ad spending in 2005. 61% had such plans coming into 2004, according to Merrill Lynch. The rate of increase among these advertisers is expected to be moderate with 43% indicating a range of between 1% and 5% and only 16% indicating plans to increase by more than 5%.