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61% of users compared setting up a new phone to opening up a new bank account

61% of those interviewed in the UK and US said setting up a new handset is as challenging as moving bank accounts. 95% said they would be more likely to use new features if the initial set-up was easier.

61% of those interviewed in the UK and US said setting up a new handset is as challenging as moving bank accounts. 95% said they would be more likely to use new features if the initial set-up was easier.