63% of online shoppers indicated that it was important to have multiple reviews for each product

Factor% of RespondentsThe product has multiple ratings or reviews63The rating or review comes from an established source14The rating or review comes from someone I know3Other2Source: Nielsen

Factor % of Respondents
The product has multiple ratings or reviews 63
The rating or review comes from an established source 14
The rating or review comes from someone I know 3
Other 2
Source: Nielsen