63% of young Western Europeans want a simple mobile phone for voice and messaging only
Europe's mobile phone penetration has plateaued at around 80%. The UK and Italy have reached saturation levels, while France still has some room for growth, it currently has just 69% penetration. Mobile phone brand ownership displayed minor changes from the past two years, but Nokia is still in the lead, ahead of Siemens and Motorola. Nearly 60% of mobile accounts are prepay. Some 70% of mobile users use SMS as a way to communicate, but the popularity of MMS/picture messaging doesn't come close: A low 14% of Europe's mobile users have adopted this service. Other favorite services are mobile gaming and buying ring tones, via both SMS and the PC-based Internet. Nearly 17 mln users across Europe already access the mobile Internet, about 9% of all mobile users. The UK leads in adoption, with 15% of mobile users browsing the Net from their phones.