65% of African-American female Internet users research products online

65% of African-American women said they "frequently or almost always" visit a Web site before purchasing a product, compared to 58% of white respondents, NiaOnline reports. 16% of African-American respondents said their favorite web sites have a major influence on their purchasing decisions, compared to 12% of white respondents.

65% of African-American women said they "frequently or almost always" visit a Web site before purchasing a product, compared to 58% of white respondents, NiaOnline reports. 16% of African-American respondents said their favorite web sites have a major influence on their purchasing decisions, compared to 12% of white respondents.