67.3% of men choose the favorite grocery store based on price, 15.1% shop at Wal-Mart

67.3% of men say price is still the definitive factor when it comes to the reasons to shop a particular store most often, BIGResearch says.

67.3% of men say price is still the definitive factor when it comes to the reasons to shop a particular store most often, BIGResearch says. That is followed by selection (56.8%), quality (43.6%), and location (43.0%). The top reason to switch stores (as cited by those who've been shopping a particular store for men's clothing for one year or less) was high prices (22.6%) followed closely by inconvenient location (22.1%). Nationally, Wal-Mart continues to stomp the Grocery competition with 15.1% shopping there most often.