68% of those buying travel on the Internet value descriptive content

According to the Forrester Research study of Internet travel buyers, when researching travel sites 68% of them value "descriptive content." Other valued items, preferred by 50% of travellers, are destination maps, pictures of the hotel room, local dining information, activities, entertainment and events, airline seat maps, and weather information.

According to the Forrester Research study of Internet travel buyers, when researching travel sites 68% of them value "descriptive content." Other valued items, preferred by 50% of travellers, are destination maps, pictures of the hotel room, local dining information, activities, entertainment and events, airline seat maps, and weather information.