Early adopters will remain the primary market for portable media players (PMPs) in 2005. The mass market is not yet willing to pay the hefty price tag for PMPs, which is approximately $400 to $500. PMPs are competing with other converged devices such as handheld gaming devices, smarter PDAs, and portable DVD players. By 2009, In-Stat forecasts that worldwide PMP shipments will reach 7.5 million units.
Web Summit 2018