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78% of online consumers spend 10+ minutes reading reviews

78% of online consumers spend at least 10 minutes in the review reading process, according to a PowerReviews survey. 86% find customer reviews extremely or very important. 76% find “top-rated product” lists to be extremely or very important. 64% research products online more than half the time, no matter where they buy the product (store/web/catalog).

78% of online consumers spend at least 10 minutes in the review reading process, according to a PowerReviews survey. 86% find customer reviews extremely or very important. 76% find “top-rated product” lists to be extremely or very important. 64% research products online more than half the time, no matter where they buy the product (store/web/catalog).