Business
79.8% of 18-24-year-olds use instant messaging, 29.6% read blogs
BIGresearch conducted a survey of new media usage among various age groups. Instant messaging and text messaging proved to be the most popular activities among young adults, while the older group of 55 and above admitted to using instant messaging and listening to Web radio among various communications channels.
BIGresearch conducted a survey of new media usage among various age groups. Instant messaging and text messaging proved to be the most popular activities among young adults, while the older group of 55 and above admitted to using instant messaging and listening to Web radio among various communications channels.
New media usage by different age groups | ||||
Media | 18-24 | 25-34 | 35-54 | 55+ |
Blogs | 29.6% | 21.7% | 15.5% | 11.4% |
Instant Messaging | 79.8% | 68.3% | 58.1% | 43.1% |
MP3/iPod | 45.3% | 29.9% | 17.5% | 6.7% |
Satellite Radio | 12.2% | 12.5% | 9.5% | 5.5% |
Picture Phones | 30.6% | 22.7% | 14.1% | 5.2% |
Text Messaging | 58.3% | 46.1% | 27.6% | 8.3% |
TiVo/DVR | 17.0% | 21.5% | 14.6% | 8.3% |
Web Radio | 44.4% | 42.6% | 33.0% | 13.5% |
Source: BIGresearch |