82% of consumer magazines plan to up their Web efforts within the next 12 months

International Federation of the Periodical Press asked magazines about their reasons for going online. 76% want to create new revenue streams and profits in the long term, 67% plan to build a community around the brand, 40% expect to create revenue and profits in the short term, 55% have increased the man-hours devoted to the website compared with 12 months ago, 82% expect to expand their online efforts in the next 12 months.

International Federation of the Periodical Press asked magazines about their reasons for going online. 76% want to create new revenue streams and profits in the long term, 67% plan to build a community around the brand, 40% expect to create revenue and profits in the short term, 55% have increased the man-hours devoted to the website compared with 12 months ago, 82% expect to expand their online efforts in the next 12 months.