90% of clicks on pop-up ads are made by mistake

In a test involving 60 people, Bunnyfoot Universality found that nearly nine out of 10 click-throughs on one leading brand's pop-up ad were made by mistake because the close button was difficult to find. The average time taken for people to close the ads was 59 seconds.

In a test involving 60 people, Bunnyfoot Universality found that nearly nine out of 10 click-throughs on one leading brand's pop-up ad were made by mistake because the close button was difficult to find. The average time taken for people to close the ads was 59 seconds.