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91.4 bln banner ads shown in April 2005, 20% of them Web media ads

Online ad impressions declined to 91.4 bln in April 2005, from 97.

Online ad impressions declined to 91.4 bln in April 2005, from 97.1 bln in March 2005, according to Nielsen//NetRatings and Online Media Daily. Web media ads accounted for 20% of all April 2005. Investment advice, credit assistance, loans, and other financial services ads accounted for 19% of online impressions. Retail goods and services marketers accounted for 14% of online ads. Telecoms were responsible for 13% of online ads. Travel ads represented 6% of online impressions.