A new take on 'Web 3.0' ?

Writing in today's Financial Times, Digital Business supplement editor Peter Whitehead offers a different interpretation on Web 3.0 to that which readers of this blog might be used...

"Web 2.0 is a world in which anyone can have a go at generating content; Web 3.0 is where professionals take the lead in shaping that content" (my emphasis)

"So the leap from Web 1.0, over the messy world of Web 2.0, into the "quality-assured" world of Web 3.0 is beginning now at www.ft.com/digitalbusiness"

Not a mention of the Semantic Web, which appears increasingly closely linked to the fuzzy '3.0' moniker, and a hint of professional elitism in the notion that 'professionals' have the answers in steering us past the 'mess' that amateurs made with 2.0.

Hmm...