Actian hires senior Oracle sales exec

A boom in big data analytics has lured a senior Oracle exec to the Silicon Valley company...

Actian, the SQL analytics company, has hired Oracle veteran Kevin Edmiston as Senior Vice President of Worldwide Field Operations. He had spent 15 years at Oracle and was its Group Vice President, Enterprise Software Sales and Cloud Solutions.

Edmiston's hire is a coup for Actian and a recognition of the large market potential for enterprise analysis of big data, which will accelerate as the Internet of Everything grows in size.

Edmiston said, "With traditional systems breaking under new analytic workloads and Hadoop still too immature to meet rapidly growing requirements, enterprises face a conundrum which has driven them to compromise the value they get from their data."

Edmiston managed about $200m in annual sales at Oracle.

Actian is targeting large corporations with its SQL-based analytics platform which uses existing IT infrastructure and skill sets to provide real-time analysis of business data. A recent survey sponsored by Actian found that 77% of companies said their big data analytics deployments did not meet expectations.

Here is a video interview with Edmiston.