Singapore - SAS's e-intelligence solutions are being used by
one of the world's largest ad agency, according to a recent release from SAS.
The largest ad agency in the U.S. and the world's third largest in terms of consolidated gross income, DDB,
apparently, has been using SAS' business intelligence softwares for various purposes including two consumer research
The ad agency also employs the IntrNet solutions, an Intranet solution that allows agency employees to log on
and order desired reports through a pull-down menus. Reports that took days to produce now require less than a
Aside from report generation, SAS' solutions are also being used to determine advertising effectiveness, assess
media plans and design advertising campaigns.
"Only SAS could handle all of DDB's needs, including demand for sophisticated econometric analysis and
the ability to build customer applications," said Doug Hughes, senior vice president of strategic planning
at DDB Worldwide. "Using our SAS-powered applications, hundreds of marketers worldwide get the information
needed to develop strategies based on quantitative analysis rather than intuition."