Television's share is expected to peak in 2006 at 37.9% of global ad spending, before slipping to 37.8% by 2007, according to ZenithOptimedia. Newspapers are expected to end 2005 with a 29.8% global ad spend share, and see their market share fall to 29.3% in 2007. The Internet's share of ad spending is projected to be about 3.8% in 2005 and rise to 4.4% by 2007. Net ad spending on the Internet grew 21% in 2004. Ad spending in 2005 is expected to grow 5.4%, up from an earlier forecast of 5.0%; growth in 2006 is expected to be 6.5%, up from 5.8%; and 6.1% in 2007, up from 5.8%.
Internet of Things