Adobe buys GoodBarry maker Business Catalyst

The acquisition of the e-commerce software maker will move the GoodBarry web design tools and customers to the Business Catalyst brand

Adobe Systems has agreed to acquire Business Catalyst, the conmpany behind e-commerce software suite GoodBarry, for an undisclosed amount.

Despite no official announcement by Adobe, the Australian-American company has published a brief Q&A on its site about the acquisition. According to that information, Business Catalyst's management team, pricing, products and partner agreements will remain unchanged.

Business Catalyst and GoodBarry provide tools that help web designers set up online businesses for clients with minimal cost and effort (no programming skills required). They combinine website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools in a single package.

While Business Catalyst serves web professionals, the GoodBarry sub-brand serves "web-savvy DIYers," according to an announcement on the GoodBarry website. The GoodBarry brand, which is "simply a Business Catalyst brand set up for our retail operations," will be shut down as of 1 October, the company said. GoodBarry and its customers will be merged under the Business Catalyst name.

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