Adobe on Thursday outlined a feature called Analysis Workspace in its analytics tools. The idea: Take cues from Adobe's tools for creative professionals and extend them to data scientists and business execs.
With the move, Adobe becomes the latest company to attempt to bring data science and analytics to the masses. As Adobe noted, analytics is only as strong as your weakest link or novice user.
In a nutshell, Adobe's Analysis Workspace in Adobe Analytics is modeled after its Creative Cloud. Just like you would edit a photo, marketers and business teams can drag and drop data for more explanation. Data wonks can "express their analytics creativity" and drill down on each layer of data.
Here's a screen shot of Adobe's analytics canvas.
Adobe's Analysis Workspace has the following:
- Drag and drop tools that allows business pros to add metrics, segments and other information on a canvas.
- Instant data visualization and the ability to swap, resize and rename charts and graphs.
- Tools such as anomaly detection, contribution analysis, calculated metrics and cohort analysis.