Adobe wants to encourage use of its Creative Cloud on tablets, but needs some help from hardware.
Speaking on an earnings conference call, Adobe CEO Shantanu Narayen said:
To facilitate design on tablets, we announced today we will partner with Adonit to produce two new devices. One is Project Mighty, a cloud-connected pen; and the other is Project Napoleon, a digital ruler. Our goal is to enable these two new devices to work with tablet apps like Adobe Ideas and Photoshop Touch, and ensure connectivity with Creative Cloud files.
The move is the latest example of how most software companies want to at least dabble in hardware if not become completely vertically integrated. In Adobe's case Project Mighty and Project Napoleon are efforts to encourage use of the company's cloud services. In other words, Adobe's efforts are less nutty than some of the other moves we've seen.