Adobe is "Engaging" bloggers - here's what to look for
Adobe is holding an event for bloggers on Tuesday of this week called "Engage". We're going to get a look at some of the things Adobe customers are building on the platform. Here are a few things to watch for as the big tech bloggers talk about what they're seeing.
Adobe invited a bunch of bloggers to visit campus this week (Tuesday and part of Wednesday) for their Engage event and a look at what companies are doing with Adobe technologies. If you've been following the company, a lot of what you'll hear is probably not new information. However there are rumors that we'll see some new things while we're there and there are also a few things that you should be on the lookout for as news starts to come out.
They're building a word processor application that has been kept away from prying eyes (like mine) and generating a lot of buzz among people familiar with the app. They got a mention in the Wall Street Journal and David Weinberger wrote a sizable piece on them. Keep an eye out for what people say about this application. It's proof that rich text can be done well in Flex and it is way ahead of Ajax interfaces like Google Docs.
I just got a beta account for this over the weekend and I haven't been able to dig in and play with it yet. They got a ton of attention when they released their video demo but it's been pretty quiet since then. It's going to be interesting to see what the bloggers have to say about their progress when they see the application in action.
Some of the customers we're going to see are using Apollo. It's still a very early build, so a lot of the functionality won't be in these apps, but we may start to get a sense of what kind of web applications are being ported to the Apollo platform. Is there really value in it? Are they creating killer apps? We'll have to see what the consensus is.
They just released a new site, they're working on a lot of interesting things with the platform and they were one of the first Web 2.0 startups using Flash. I'm not sure what they're planning on showing, but their applications show how much you can do with Adobe technologies when you have good developers and a lot of creativity. Is that going to interest the bloggers?
