​Adobe, Salesforce Ventures chip into Livefyre's $47m capital raise

Adobe and Salesforce Ventures have helped Livefyre raise an additional $32 million in its latest funding round.

Adobe and Salesforce Ventures are the latest investors in real-time content marketing and engagement platform Livefyre, which has raised an additional $32 million in its Series D funding round.

Livefyre has now received a total of $47 million in capital, and said it will invest its latest round of capital in research and development, sales and marketing expansion, and growth in international markets.

Prior to the Series D funding round, the company also raised $15 million in Series C2 financing.

Other investors in the company include Cue Ball, Greycroft Partners, Hillsven Capital, and US Venture Partners.

Livefyre founder and CEO Jordan Kretchmer said Adobe and Salesforce Ventures' interest will help build the company's existing technology.

"Livefyre's mission has always been to help our customers drive online conversations and community around content. Over time, we have evolved the platform to include vital functionality that enables marketers to not only engage, but grow their audiences through the management, discovery, and amplification of user-generated content," he said.

According to the company, Livefyre's Australian customer base increased from six to 24 in the last 12 months, and now includes SBS, News Corp, and the Australian Football League.